From Training to Transactions: Cross The Limits Powers Performance with Noda

About Cross The Limits

Cross The Limits is a UK-based online store specialising in premium sports nutrition, supplements, and training essentials. With a growing customer base of athletes and fitness enthusiasts, the company is committed to delivering quality products with the same efficiency and performance their customers expect in their own routines.

The Challenge

Operating in a highly competitive e-commerce space, Cross The Limits needed a payment experience that could keep up with customer expectations: fast, secure, and seamless across devices. For a business built on repeat purchases and loyal customers, even small inefficiencies in checkout could affect sales and day-to-day operations.

The Solution: Noda Open Banking Payments

To strengthen their checkout process, Cross The Limits integrated Noda’s Open Banking solution. Customers can now pay directly from their bank accounts in just a few clicks — without extra steps. This streamlined flow has proven especially effective for mobile shoppers, where speed and simplicity matter most.

The Impact

Future Growth

Cross The Limits views Open Banking not just as a payment tool, but as a strategic advantage. Faster settlement means stronger liquidity, lower fees mean healthier margins, and a streamlined checkout drives higher conversion. These efficiencies open the door to scaling inventory, expanding into new product lines, and entering new markets with confidence. With Noda’s infrastructure in place, Cross The Limits is equipped to grow alongside the UK’s expanding sports nutrition sector, while maintaining the agility and customer focus that built its reputation.