Modernising Fashion Payments: Reeta Fashions Chooses Noda

Reeta Fashions, a UK-based boutique known for its bridal and occasion wear, curates a refined selection of designer gowns, from Enzoani wedding dresses to sophisticated mother-of-the-bride outfits. For their customers, shopping is more than a transaction – it’s part of a special life moment. Payments needed to reflect the same standard of ease and elegance.
Before working with Noda, Reeta Fashions relied on traditional card payments and manual transfers. This meant:
Redirects to external payment portals
Manual card entry at checkout
Occasional delays in confirmation
These steps disrupted the otherwise smooth shopping journey and occasionally led to incomplete purchases.
Reeta Fashions adopted Noda’s Payment Links, allowing customers to complete purchases instantly and securely - both online and in person. With a single link sent via email, WhatsApp or displayed in-store, clients can pay directly from their bank account in just a couple of clicks. No cards, no redirects, no unnecessary friction.
Since introducing Noda Payment Links, Reeta Fashions have noticed:
Faster and smoother transactions
Fewer abandoned baskets
Stronger customer confidence at checkout
As Reeta Fashions continues to grow, offering a frictionless payment experience will remain key to customer satisfaction. With Noda’s open banking-powered Payment Links, the boutique has the right foundation to scale while staying true to its promise of elegance and ease.