Case Studies
Modernising Fashion Payments: Reeta Fashions Chooses Noda
Reeta Fashions is a UK bridal boutique with over 70 years of experience, known for elegant designs and exceptional service, helping brides feel amazing on their special day.
Accept Online Payments with Noda
Reeta Fashions — Timeless Elegance, Seamless Experience
Reeta Fashions, a UK-based boutique known for its bridal and occasion wear, curates a refined selection of designer gowns, from Enzoani wedding dresses to sophisticated mother-of-the-bride outfits. For their customers, shopping is more than a transaction – it’s part of a special life moment. Payments needed to reflect the same standard of ease and elegance.
The Challenge: A Checkout Experience That Lagged Behind
Before working with Noda, Reeta Fashions relied on traditional card payments and manual transfers. This meant:
Redirects to external payment portals
Manual card entry at checkout
Occasional delays in confirmation
These steps disrupted the otherwise smooth shopping journey and occasionally led to incomplete purchases.
The Solution: Payment Links with Noda
Reeta Fashions adopted Noda’s Payment Links, allowing customers to complete purchases instantly and securely - both online and in person. With a single link sent via email, WhatsApp or displayed in-store, clients can pay directly from their bank account in just a couple of clicks. No cards, no redirects, no unnecessary friction.
The Impact: Faster Purchases, Greater Confidence
Since introducing Noda Payment Links, Reeta Fashions have noticed:
Faster and smoother transactions
Fewer abandoned baskets
Stronger customer confidence at checkout
Looking Ahead
As Reeta Fashions continues to grow, offering a frictionless payment experience will remain key to customer satisfaction. With Noda’s open banking-powered Payment Links, the boutique has the right foundation to scale while staying true to its promise of elegance and ease.