Case Studies
The Future of Payments in Baltic E-commerce: Lessons from Viron.lv
Viron.lv is a Latvian online retailer offering a wide range of electronics, household goods, and lifestyle products, trusted by thousands of customers across the Baltics.
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About Viron.lv
Viron.lv is one of Baltic’s trusted online retailers, offering a wide range of electronics, household goods, and lifestyle accessories. Known for its customer-first approach, the company focuses on competitive pricing, quick delivery, and reliability — three things that Baltic online shoppers value most.
The Challenge: Balancing Cost and Convenience
Running an e-commerce store in a small but highly competitive market comes with unique challenges. Shoppers compare prices across multiple platforms, margins are tight, and checkout friction can easily mean lost revenue.
Before introducing Open Banking, Viron.lv relied mainly on card payments — a method well-known and trusted by customers. However, as the business grew, they started looking for complementary options that could help optimise everyday operations. For example, instant settlement improves cash flow, a simplified flow reduces checkout drop-offs, and lower transaction costs strengthen margins. For a company built on repeat purchases, even small improvements bring noticeable impact.
The Solution: Noda Open Banking Payments
To tackle these issues, Viron.lv integrated Noda’s Open Banking solution. Instead of typing card details or going through multiple redirects, customers can now pay directly from their bank accounts in a few clicks. The payment flow works seamlessly on desktop and mobile, fitting perfectly into the daily routine of Baltic online shoppers.
What Changed for Viron.lv
The results of this integration quickly became visible:
Instant settlement: Funds arrive without multi-day waiting times, helping Viron.lv reinvest into operations faster.
Lower costs: Transaction fees are significantly reduced compared to cards, directly improving profit margins.
Better customer experience: A simple, secure checkout keeps customers coming back, especially important in the repeat-purchase categories Viron.lv operates in.
Mobile-first advantage: For younger customers who shop mostly via smartphones, the process feels natural and frictionless.
Why This Matters for Baltic E-commerce
The Baltic e-commerce market is growing steadily, with more businesses moving online and customers expecting smoother experiences. Open Banking is not only an alternative to cards — it’s a way to modernise how businesses operate. For companies like Viron.lv, it brings the tools to stay competitive without adding complexity.
In Summary
Viron.lv’s story shows how Open Banking is shaping the next chapter of Baltic e-commerce. By adopting Noda’s payment solution, they managed to strengthen their margins, speed up cash flow, and deliver a checkout experience that meets the expectations of modern customers. For businesses in Baltic region and beyond, the message is clear: Open Banking isn’t just the future — it’s a practical solution that drives results today.