05.06.2025
Case Studies

Fresh Wraps, Faster Checkout: How Butcher Shop in London Upgraded Customer Experience with Noda

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Double Deli UK is a cozy Brazilian deli in London, blending a butcher shop, café, and grocery store. Known for top-quality meats, traditional snacks like pão de queijo, and authentic Brazilian flavors in a welcoming setting.
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QR Payments
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In a busy corner of East London, Double Deli has quietly become a local favourite. Known for its Brazilian cuisine from the crispy delights of coxinha to the cheesy goodness of pão de queijo, their menu offers a taste of Brazil that keeps customers coming back for more.

But behind the counter, the Double Deli team was facing a very modern challenge: how to keep the same warmth and speed in service while handling growing foot traffic and payments.

Kelly Ferreira

A Modern Checkout Problem for a No-Fuss Business

Like many small food businesses, Double Deli relied heavily on card payments, but that came with its own set of issues:

What Challenges did Double Deli Encounter

With rising transaction costs and the need to move fast, the team started looking for a simpler, quicker alternative. One that didn’t require customers to download another app or open an account. That’s where Noda QR came in.

QR Code Payments

Working with Noda, Double Deli installed branded QR codes right at the counter. Customers can now simply scan the code with their phone, authenticate the payment via their mobile banking app, and walk out — no tapping, no terminals, no friction.

Kelly Ferreira

And unlike some payment solutions, Noda’s system doesn’t take a percentage of the payment from the customer or demand extra setup from the business. It’s instant, secure, and cuts out the middlemen.

From Convenience to Loyalty

Since implementing Noda’s QR payment flow, Double Deli has noticed measurable impact:

  • Shorter queues during peak hours
  • Staff less distracted by hardware or PIN errors
  • More repeat customers using Noda because “it’s just easier”
  • Lower transaction costs, especially compared to cards
Gustavo Braga

A Tasty Bonus Coming Soon

And the best part? Something delicious is in the works. Noda and Double Deli are preparing a limited-time offer for all customers who pay via QR — a small thank-you, in the form of something very edible.

Stay tuned — and bring your appetite.

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NAUDAPAY LIMITED, (Company Number: 11741664) with the registered address: 162 Buckingham Palace Road, London, SW1W 9TR, UK is an authorized Payment Institution and regulated by the Financial Conduct Authority (FCA) (Reference number: 832969) under the Payment Services Directive ((EU) 2015/2366)

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