Noda's Approach to Customer Experience (CX)

Researcher

Designer

We are a team of experienced designers, creators, and researchers transforming Open Banking into a simple, fluid and accessible way to make and receive payments.

Payments are always too slow, and we are hell-bent on making them faster.

We believe in making a world where erroneous payments are non-existent.

Both buyers and merchants have to trust each other and the system. We have the means to improve this trust.

The payment industry is prone to be mind-numbingly boring and generally blank. We hope to change that.

Picture this: Noda is like a sleek sports car, designed to turn heads and deliver an exhilarating ride through the digital landscape. Our user experience isn’t just intuitive; it’s practically telepathic. We’ve sculpted an interface in a way that makes it accessible to users of all skill levels. But wait, there’s more! Scalability and flexibility are our bread and butter. With our modular architecture, upgrades are as fast as the appearance of new technologies on the market, ensuring we’re always at the cutting edge without breaking a sweat. Noda’s UX isn’t just another outdated design; it’s an experience that’ll leave you saying, 'Why can’t everything be this fun and easy'?

Egor Mahaniuk

Head of Project Management Office

Noda

Properly built design by itself is like a blueprint of beauty meeting product functionality. Noda’s design approach is cool because it’s not just about how things look but rather how they work seamlessly together. It’s like having a superpower that makes everything effortless and exciting, and that’s exactly what we want to share with the world!

Lāsma Gavarāne

Chief Compliance Officer

Noda

At first, I thought that great design helps to solve specific issues; then, that great design also has to 100% fit the needs of the end target audience; then, that we also have to take in mind the business KPIs of our customers. But after 25 years of intensive designing, I realised that to design a great experience, which leaves the most delicious aftertaste, you have to not only LOVE what you do but also be somewhat obsessed, maybe even sacrifice something for the design, for someone else’s happiness. It’s incredibly cool to feel like a creator, but even better is to understand and see that your efforts aren’t in vain.

Max Gulewicz

Chief Experience Officer

Noda

When thinking about high-quality UX design, it’s important that it’s consumer-focused while guaranteeing clarity, convenience and efficiency. Noda sharply recognises this principle and actively introduces it into its products. Users don’t experience any issues understanding how the product works; no questions arise about what they need to do next and why an event has happened. Products are designed in a way that minimises barriers to interaction between users and technology. When users don’t waste time overcoming the interface hurdles or searching for required information, their satisfaction and loyalty to the product increase. Such an approach to design not only enhances user experience but also boosts the competitive advantage of the company within its market space.

Volodymyr Mykhailin

Chief Solutions Officer

Noda

Personally, for me, a great design is all about aesthetics, attention to detail and innovation. And in our Noda design, we have it all combined perfectly. We are working really hard to always follow the newest trends and use the latest tools and features. I’d also say that these characteristics reflect our overall approach, and our team is doing their best to visually demonstrate it to the FinTech world.

Olga Ķerpe

HR Director

Noda

Noda is a prominent European open-banking provider with a wealth of experience in consumer-driven payment technology. Our added-value solutions change the course of merchants' payment strategies, and we all can agree that the popularity of open banking payments across Europe is undeniable.
We have a cutting-edge technology solution, but close cooperation with the Noda development & design teams allows us to make an even bigger impact on how merchants can benefit from our well-formed user experience and payment process. Noda checkout, with all its elegance, makes even such a historically boring thing like payments state of the art.

Valērijs Sičovs

Chief Business Development Officer

Noda

Wireframes

Interaction Prototypes

Figma

Jobs to be Done

Problem Statement

Personas

Customer
Experience at Noda

Our Principles

Shaving Seconds

Error-prone Interaction

Safe Ecosystem

Elegant Solutions