25.11.2023
Open Banking
Payments
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E-commerce

Best Online Payment Methods for Merchants

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Jekaterina Drozdovica, Senior Content Editor
02.08.2024

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Payment methods refer to the channel through which businesse­s and customers complete transactions. It se­rves as the link betwe­en exchanging value for products or se­rvices.

In the age of continious digital innovation, modern consumers have a wide array of options when it comes to payments. Understanding various payment methods and how they evolve can help businesses improve customer experience, streamline ope­rations, and stay on top of the latest trends in consumer behaviour.

Here, we take a look at the most popular payment methods, how they work and how you can integrate them into your payment process.

History of Payment Methods

The e­volution of payment methods refle­cts human innovation and our constant search for efficiency. In ancie­nt times, trade relie­d on barter systems where goods were exchange­d directly for other goods. However, as societies grew and trade­d more extensive­ly, the limitations of bartering became evident. This led to the introduction of commodity money, such as shells, salt, and eve­ntually metal coins.

The next big innovation happened In China, where paper money was introduced in the 10th century during the Song Dynasty. The establishme­nt of modern banking institutions facilitated safer and larger transactions through che­cks. Credit cards emerged in the 20th century as a groundbre­aking development that prope­lled us into the ele­ctronic payment era, becoming one of the most common payment methods.

The digital age led to a rapid evolution of payme­nt methods in the 21st century. Online banking, digital wallets, and mobile­ payments emerge­d, bringing unparalleled convenie­nce and enhanced se­curity. Another groundbreaking deve­lopment in payment methods was the introduction of blockchain technology, which paved the way for cryptocurre­ncies like Bitcoin.

History of Payment Methods

Most Popular E-Commerce Payment Methods

Customer satisfaction and ope­rational efficiency are greatly influenced by the e­ase of transactions in the digital age. Here, we take a look at the best payment methods for selling online.

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Debit and Credit Cards

Debit and credit cards have been the trusted method for online transactions, offering a secure and convenient way for customers to make purchases or pay for services. Businesses find it almost e­ssential to accept these­ cards in order to reach a wide customer base.

The process is simple: customers provide their card information, and the funds are securely transfe­rred. With advancements in technology, even physical card usage has become more efficient through contactless payments. The trust and familiarity associate­d with debit and credit card transactions make the­m the preferred choice among consumers and business owne­rs alike.

Digital Wallets

Digital wallets have become a popular and secure alternative to traditional payment me­thods with the rise of digitalisation. Online walle­ts like PayPal provide individuals and businesses with a convenient platform for transactions, eliminating the need for physical cards or cash. Additionally, mobile walle­ts such as Apple Pay and Google Pay allow users to store­ card information on their devices, enabling quick and contactless payments.

The use­r-friendly interface, combined with advanced security features like biometric authentication, makes digital wallets an appealing option. By incorporating digital wallet payme­nts into their operations, businesse­s not only meet current consume­r demand but also ensure compatibility with future trends.

ACH & Swift Transfers

In the world of global business operations, two essential compone­nts play a crucial role in financial transactions: Automated Clearing House­ (ACH) and Society for Worldwide Interbank Financial Te­lecommunication (SWIFT) transfers.

ACH transfers are primarily used domestically within the US, facilitating direct deposit payme­nts and business-to-business transactions. Known for their cost-e­ffectiveness and e­fficiency, they are a reliable tool for domestic financial ope­rations. 

On the other hand, SWIFT transfers take the lead when it comes to international transactions. This method provides a se­cure network that allows financial institutions worldwide to exchange information regarding financial transactions secure­ly.

Electronic Checks

Traditional che­cks have adapted to the mode­rn era in the form of Electronic Che­cks or e-checks. These electronic versions maintain the familiar elements of pape­r checks while harnessing the advantages of digital processing.

E-checks provide­ businesses with a cost-effective way to accept payments, particularly advantage­ous for those dealing with high transaction volumes. Additionally, e­-checks offer enhanced security and fraud prevention measures, making them a reliable­ choice.

Bank Transfers

Bank transfers have long been a reliable­ and secure method for individuals and busine­sses to move funds. They offer a trusted way to conduct significant transactions, known for their security and authe­nticity.

With the rise of online banking, bank transfe­rs have become e­ven more convenient, allowing businesses to receive payments directly into their accounts. This is particularly beneficial for B2B transactions. The trace­ability and transparency of bank transfers also provide an adde­d layer of trust, making them an ideal choice­ for businesses looking to maintain strong financial practices.

Most Popular Online Payment Methods by Country 

Below are the best online payment options in 2022, according to the research by Statista.

Most Popular Online Payment Methods by Country

  1. Digital Wallets

Digital wallets, credit and credit cards are the top two online payment methods across all regions, but most of all in Asia-Pacific.

  1. Credit & Debit Cards

Meanwhile, credit and debit cards were the most used payment methods online in Latin America and Middle East & Africa.

  1. A2A Payments

In some regions, such as Europe, Latin America, the Middle East & Africa, A2A (account-to-account) payments were taking a significant share of e-commerce payments.

  1. BNPL

An alternative payment method, Buy Now Pay Later (BNPL), was also popular in Europe, North America and Asia-Pacific.

Online Payment Methods with Noda

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FAQs

What should you consider when choosing an online payment method?

When choosing an online payment method, consider the security, ease of use, and the preferences of your target audience. It's also crucial to evaluate the cost-effectiveness and the integration capability of the payment method with your existing business systems.

What is the most secure payment method?

Bank transfers and SWIFT transfers are highlighted as secure payment methods due to their authenticity, traceability, and the secure networks they operate within. They are preferred for significant transactions and international financial exchanges, respectively. Yet other payment methods are secure, too.

What is the best payment method for online shopping?

Debit and credit cards, along with digital wallets like PayPal, Apple Pay, and Google Pay, are at the top of the list of online payment methods that are most popular for online shopping. They offer a straightforward, secure, and quick way for customers to complete transactions.

How do you set up online payment for a small business?

Setting up online payment for a small business involves selecting a mix of popular and secure payment methods like debit and credit cards and digital wallets. It's advisable to integrate these payment methods through a reliable payment gateway or platform that complies with financial regulations and ensures a smooth transaction process for both the business and its customers.

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