Adyen vs Braintree: Which Payment Platform is Best for Your Business?

Note that the information found in this article was taken from the providers’ websites on 28 November 2024. This information is subject to change.

Payments are a crucial part of the buying experience. The right payment processor can enhance your customer journey, while the wrong one could result in low conversions and shopping cart abandonment.

Adyen and Braintree are both popular payment solutions, but which is the better fit for your business? In this Adyen and Braintree comparison, we’ll explore what each platform brings to the table, including integration options and fees.

Braintree vs Adyen for Online Payments

Braintree for Online Payments

Braintree, based in the US, specialises in mobile and web payment solutions for e-commerce businesses. It became part of the PayPal family following its acquisition in 2013. This association with a well-established brand makes Braintree a trusted choice.

Braintree offers a wide range of tools for online payments. For example, their Braintree Direct processes transactions on websites and mobile apps. It acts as a payment gateway and merchant account provider at the same time.

Braintree’s checkout includes pre-built interfaces like drop-in and hosted UIs with quick set-up. Payment options depend on the region and include PayPal, cards and 10+ global payment methods.

For fraud protection, Braintree provides two levels of service: Basic Fraud Tools for standard prevention and Premium Fraud Management Tools for advanced fraud detection and prevention, suited for complex cases.

Operating in regions such as the US, Canada, Europe, and Australia, Braintree supports cross-border payments in over 130 currencies with various settlement options. Braintree operates in over 45 countries and regions.

Braintree Payouts allows marketplace businesses to automate and manage outbound payments. With Braintree Payment Orchestration, merchants can share their Braintree payment data with other solutions and third-party providers. The platform also integrates with e-commerce sites, shopping carts, and analytics tools, offering flexibility for diverse business models.

Adyen for Online Payments

Adyen is a well-known name in the payments world. You’ve probably seen their Verifone card machines for in-person payments in a retail store, but they also offer a full suite of tools for online payments.

Adyen Web Payments enable optimised checkout experiences on desktops, tablets, and mobile devices, with features tailored to users' locations.

Adyen supports a range of payment methods, including credit cards, popular digital wallets, and Buy Now, Pay Later (BNPL) options. For mobile transactions, Adyen In-App Payments ensures smooth in-app payment flow, while Pay-by-Link allows customers to pay through links generated by merchants and hosted by Adyen. Pay-by-Link is a no-code solution ideal for merchants with minimal developer resources.

To combat fraud and disputes, Adyen offers a security suite with tools like customisable risk controls, dynamic 3D Secure, and automated risk assessments, though some advanced features are reserved for premium clients.

Adyen Unified Commerce connects online and offline payments, providing cross-channel insights, while Adyen Embedded Payments helps marketplaces manage sign-ups, sales, and payouts from a single platform.

Adyen Revenue Optimisation helps with payment routing and recovery, while Adyen Impact lets merchants add donation prompts at checkout.

Adyen operates in over 30 countries, including the US, UK, Germany, and Australia. It supports payouts in more than 15 currencies, such as USD, CAD, GBP, EUR, AUD, and NZD.

Braintree versus Adyen: Other Features

Adyen is well-known for their in-person payments including point-of-sale software, terminals, countertops, mobile readers and more. Other features include Adyen Capital, which provides flexible cash advances for select merchants, and Adyen Card Issuing, which supports issuing branded cards.

Braintree also provides in-person payments and a terminal. The platform offers reporting tools for tracking data and analysing transactions. With Braintree Extend, businesses can securely share payment data with partners to create improved commerce experiences.

Braintree vs Adyen Pricing

Braintree’s standard pricing is 1.9% + £0.20 per transaction, but they also offer custom pricing options based on transaction volume and the business model. This flexibility makes it possible for larger businesses to negotiate tailored rates.

Braintree vs Adyen fees in GBP, as of 28 November 2024. For more information visit Braintree website.

Meanwhile, Adyen charges a fixed £0.11 processing fee + a fee determined by the payment method or card network for each transaction.

Other Adyen products, besides payment methods, are priced separately. As Adyen operates in a wider geography, the fees are dependent on the merchant’s and shopper’s countries.

Here is the breakdown of some of the Adyen’s fees for popular payment methods.

Braintree vs Adyen fees in GBP, as of 28 November 2024. For a full breakdown of Adyen pricing please see the provider’s website.

Braintree vs Adyen: Key Differences

Both Braintree and Adyen support businesses operating internationally, but their global reach and capabilities differ.

Braintree operates in over 45 countries and supports payments in more than 130 currencies. This makes it a strong choice for businesses looking to serve a global customer base. One drawback, however, is that Braintree only provides 10 global payment methods. However, it does offer integration with PayPal, which is a dominant payment method around the world.

Adyen is available in over 30 countries and supports payouts in more than 15 currencies. While its geographic footprint is smaller than Braintree’s, Adyen excels in offering 94 payment methods, which is ideal for businesses targeting specific markets or diverse customer preferences.

Adyen also offers no-code payments like Pay-by-Link, which is particularly useful for businesses with limited technical resources or those looking for flexible payment options.

Alternatives to Stripe and Adyen

Looking for a better way to process payments?

Noda offers small and medium-sized businesses a secure, user-friendly payment solution. Our platform is easy to integrate and simplifies transactions, helping you save time and money.

Why Choose Noda?

Noda offers more than just processing card payments. With pay-by-bank transactions powered by Open Banking APIs, we deliver a smoother payment experience with lower fees and no chargebacks. This means fewer friction for you and more savings for your business.

Effortless Integration

Get started quickly with Noda’s plugins for e-commerce platforms like OpenCart, WooCommerce, Magento, and PrestaShop. Whether you’re just launching or scaling, our flexible options are built to fit your needs.

Expand Your Reach

Noda connects to over 2,000 banks across 28 countries and supports multiple currencies. We enable instant bank payments with flexible fees. Your customers can pay through their trusted local banks, improving convenience and loyalty.

Built for Growth

From customer verification to user experience enhancements and actionable insights, Noda supports your business at every step. Streamline your payment processes and focus on growing with confidence.