Helping Glasgow Renters Find Their Perfect Home

G4 Properties is an award-winning letting agency based in the heart of Glasgow, Scotland.  Since 2008, they have been helping tenants find the perfect home and landlords manage their properties. 

Specialising in long-term residential lettings, G4 covers a wide range of areas across Greater Glasgow. They are a trusted name in Glasgow’s property market.

Problem: Lost Clients Due to Clunky Payments

When G4 approached Noda, they had a specific challenge. Their recurring rent payments were running smoothly, but the initial deposit payment process was costly to the business.

G4 needed a faster, cost-effective, and more seamless payment system to improve the customer experience at the very first step of a tenant’s journey with them. 

They also needed flexibility. Their payments aren’t processed only through a standard website checkout. G4 Staff also communicates with clients across multiple channels—phone, WhatsApp, email, and more. G4 requires a tailored solution that could fit into their existing workflow.

Faster Payments, Higher Conversions, Happier Tenants

After closely reviewing G4’s process, it was clear that Noda’s no-code payment links were the perfect fit. Instead of relying on traditional card payment acceptance, G4 needed a more flexible, innovative way to collect payments across multiple channels. 

Payment links are fast and simple. Agents enter the payment amount, generate a link in Noda’s dashboard, and send it instantly, no setup required. Tenants click the link and are taken to a branded payment page, where they can securely pay their deposit via a pay-by-bank method.

Switching to Noda’s payment links has made a real difference for G4.

Smarter Payments for Property Businesses

With Noda’s payment links powered by pay-by-bank (open banking) technology, G4 unlocked even more benefits. Since these payments move directly between bank accounts, they skip card networks, removing expensive scheme and interchange fees.

They also reduce chargeback risk and simplify the checkout process. Every payment is verified through the tenant’s own bank, adding an extra layer of security — crucial for property businesses handling high-value transactions and staying compliant with anti-money laundering regulations.

Here’s how open banking has benefited G4: 

• Over £600 saved on transaction fees by removing card costs
• 100% faster first deposit payments
• Zero chargeback disputes

For property businesses, this means smoother operations, fewer dropped applications, and more tenants settling into their new homes.